See on Scoop.it - Social media and Marketing Spyglass Measurement and Analytics

Yahoo! sure has been busy, as the very same day as they announced their acquisition of Tumblr, Flickr got a major overhaul at a press event in New Yor…
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See on Scoop.it - Social media and Marketing Spyglass Measurement and Analytics

Looking for a compelling inbound marketing stat? You can rely on this blog post for that.
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Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. 

Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results.

When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience.

Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process.

Read More: http://www.toprankblog.com/2013/05/search-social-media-tactics/

See on Scoop.it - Social media and Marketing Spyglass Measurement and Analytics

What will the next fifty years bring in the world of social media, mobile, robotics and more?

If SEO is dead, social media will be, too, in another five years.

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

Read More: http://searchengineland.com/the-future-of-seo-157803

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they’re working off a hunch. 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails…

As it turns out, social media and search go hand-in-hand…

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical.

To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

Twitter is a cultural phenomenon that has changed the way we communicate around the world. This infographic shows the literal journey of a tweet - from the initial tweet to the retweet and beyond.

This graph shows that a single tweet can cross social media channels in mere seconds. In this age of quick technology, people are getting information at such a rapid rate that it’s hard to keep up at times…

Check out the infographic for more interesting facts.

See on Scoop.it - Social media and Marketing Spyglass Measurement and Analytics

Here is fresh top 10 social networking sites’ market share data in US. It has some interesting changes. On the interactive chart below you can see the data from March 2013. Moving up Youtube has jumped to its highest level ever.

See on Scoop.it - Social media and Marketing Spyglass Measurement and Analytics

With the Internet being chock full of noise, how do you make your blog posts stand out enough so that they will go viral in social media? You need to understand your readers and give them what they want.