See on Scoop.it
- Social media and Marketing Spyglass Measurement and Analytics
Social media is changing everything. How we communicate, do business and read our news.
The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.
You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.
Your brand now has its own TV channel.
You can publish your own articles and educate your customers with posts created on your blog.
You “are” the publisher.
Then you can engage, distribute and market to your customers and prospects on Facebook, Twitter and LinkedIn.
You now “own” your marketing distribution platforms and they are called social networks.
See on jeffbullas.com
You can gain control over your marketing. It is the end of business as usual.